In the 1960s, Bob Moers replaced Klipsch's longtime ad agency, Goodloe Stuck, with a Chicago firm. At this point, the new agency had a famous air-brush artist known for cleaning up photographs of hams for the Chicago meat industry, as well as “taking warts off” Playboy bunnies.
“Bill,” a worker with the agency, was in the office with PWK when he threw a hi-fi magazine he had been reading up into the air and screamed “Bullshit!” The article was about the AR-3A.
By this point in time, PWK had become thoroughly disgusted with loudspeaker advertisements claiming, “another major breakthrough."